Why Email Is the Ultimate Social Media Tool By Lon Safko

Why Email Is the Ultimate Social Media Tool By Lon Safko

Why Email Is the Ultimate Social Media Tool By Lon Safko

Recently all the authors involved with the Best Keynote Speakers did a roundtable where they were asked several questions.

Each author gave their thoughts on the question.  In this segment Lon Safko gave his thoughts on a Why Email Is the Ultimate Social Media Tool.

Click the play button below to watch this segment on Why Email Is the Ultimate Social Media Tool.

[leadplayer_vid id=”53FB3D2DB9F04″]

 

Why Email Is the Ultimate Social Media Tool Transcript:

Lon Safko:

Email, in my opinion, was the original social media. The definition of social media is technology that we use or media that we use to be social — two-way communication. And when I nurture a relationship — whether it’s in Twitter or Facebook or LinkedIn or any of the other social networks — eventually as that relationship gets to the part where we want to have a one-on-one conversation, immediately I move it over to email.

And in email, properly, we use double opt-ins, as well, because we’re trying to clean up our act over in email marketing. But I find that email marketing is probably the most powerful tool for actually closing or converting customers. I get as high as a 35 percent close rate, which means more than a third of the people — one out of three — do what I ask them to do in an email. That’s because of the trusted relationship.

To find out more about AUTHOR and to potentially book them as a speaker for your event, please click here for AUTHORS contact information.

Do you like this information, then click here to watch the 40 minute video of all 7 authors giving out great tips and tricks on different marketing topics.

button

Post Tagged with

Five Star Speakers